 The
birth of Mobile Media & the In-Car Specialist
In the early days, new cars came without any kind of sound system
- not even a hole in the dash. But consumer demand for entertainment systems led to
auto electrical suppliers having to learn ways to make the most
of the little they had in the way of products. Valve radios, 8-track
cassette, compact cassette, coaxial speakers... these were the pioneering
days of in-car entertainment.
This spawned the specialist audio installer, many starting out as auto
electricians with a love of music. If a customer pulled
into the garage and wanted an audio upgrade, they got called over!
In time many set-up their own dedicated audio and security businesses,
and today many of those same businesses - as well as a whole new
generation - form what is known as the "in-car aftermarket".
The term 'aftermarket' comes from the products being fitted after
the vehicle has left the factory production line.
Since those early days, the in-car world has grown to include DAB
Digital Radio, Satellite
navigation, In-car
telephones and mobile office equipment, TV,
DVD, Seat & roof mounted video screens. There is an ever
growing list of in-car equipment that only the authorised vehicle
dealership or the independent specialist has the expertise to install
into today's sophisticated vehicles. Even your car's supplier will
often have limited experience and will only be able to offer a small
selection of ready-made upgrade packages, usually at a heavy premium
when you take the time to compare what your independent store could
offer.
The Mobile Media Specialist Association provides a vehicle
for the industry to reach out to consumers. The Association consults
and co-operates with government agencies, regulatory bodies, professional
organisations and a variety of interest groups.
Under the banner of the InCar Expert Installer Network, these specialist
retailers offer a quality alternative to the
high street multiples, who are happy to sell you the box but can't
tell you how it works, or give the quality of service you should insist
on.
 Why
visiting an MMSA member makes more sense!
MMSA members offer the very best fully installed deals on the highest
quality brand names available.
Knowledgeable sales staff are there to advise you on what products
will best suit you and your car.
High quality installation services maximize the performance of
products fitted in compliance with the car electronics manufacturers'
recommendations.
The MMSA - helping to ensure a future for the independent mobile media
specialist aftermarket
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